Theory
Terms: "MOTIVATED STRANGENESS", "CONSUMER SOCIETY", "INTEGRITY"
Source: Mallgrave, H. and Goodman, D. (2012). Introduction to Architectural Theory. Malden, MA: Wiley-Blackwell.
I used these 3 terms, taken from an Introduction to Architectural Theory, to create a theory that progressed my understanding of Preston Scott Cohen's perspective on architecture. He hold's the belief that often "predicaments" lead the architect to areas of "motivated strangeness", whereby new aesthetics, styles and ideas are formed. Cohen emphasizes that a lot of new architecture arises thanks to the reconsideration of typical forms over-used in many buildings, such as a gable, a column or a pediment.
My Theory, although similar, is a progression of this idea as it is far more influenced by consumer society and the consumer in particular. Places of motivated strangeness caused by problems with an occupants (consumers) experience with in a space, allow the architect to progress their understanding of vernacular forms and the ways in which spaces interact with the occupant.